Monday, July 27, 2015

Blog post - Will Profiles Ever Be Obsolete?

Our research colleague, Dean Dietrich, recently posted this on PRSPCT-L and gave me permission to link it here.  The obsolescence of the profile has been a hot topic for several years now.

I totally agree with Dean as I'm doing fewer profiles than ever before.  I would also add that instead of the full multi-page profiles I used to do, almost all of the profiles I create these days fit on one page.  Finally, I'm doing a lot more briefings than profiles - a paragraph or two on a donor or prospect instead of a full page.  This format is also much more feasible for pulling directly from a database as Dean suggests may be the trend of the future.

While the profile may not be obsolete yet, it's safe to say that it has definitely evolved!

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